Using classic tools with industry experience to facilitate strategic planning processes companies to formulate a strategy roadmap that may be used for business planning for the next financial year and beyond, and form the basis for specific market access and key accounts strategies.


A strategic plan (roadmap) generated by the company management and marketing team that aligns all strategic and operational activities (business units and sales) with key business objectives (KBO’s), action plans and key performance indicators for the next one to three years.