Strategic Planning
As in a game of chess, like business, knowing the rules is just the beginning.
It takes strategy and execution to win the game.
"The definition of insanity is doing the same thing over and over again and expecting different results" - Albert Einstein
Objectives
As an analysis-driven process, BRANDTECH, using classic tools and extensive industry experience, will facilitate your strategic planning process via environmental analyses, development, translation and execution of a successful strategic plan that is competitive and implementable, achieved through alignment, commitment building, continuous review and flexibility.
Outcomes
A strategic plan (roadmap) created and owned by all who participate in the process, that aligns all your organisation’s operational units with key business objectives (KBO’s), action plans and key performance indicators for the next one to three years. This strategy will guide development of other strategies relating to new business development, market access, reimbursement and key accounts management.
"A brilliant strategy, blockbuster product or breakthrough technology can put you on the competitive map, but only a solid execution can keep you there." - Nelson et al, HBR June 2008