Developing Market Access Strategies

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Policy makers have a responsibility to ensure equitable access to healthcare by the country’s population, while balancing available resources.

Healthcare suppliers may find introducing new health technologies into the South African healthcare market a daunting task, given the growing and sometimes complex expectations by payers and policy makers required to satisfy their requirements for health technology assessment (HTA) and reimbursement decision making.

Simply having medical device registration and approval (e.g. FDA and CE marks), critical quality, safety and efficacy requirements, (now in South African law), might grant authorisation for market access but are no longer enough to guarantee adoption or reimbursement of that technology.

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Policy makers and future funders demand more!

Topics covered by BRANDTECH may include:

Navigating market access processes for market entry and reimbursement.

Learning how to create a market access plan and preparing a HTA submission.

A framework for Health Technology Management (HTM).

How HTA fits into the HTM framework and how it complements your business strategy.

Where HTM fits into the health technology regulatory framework of South Africa.

Developing strategies aligning business and market access and activities.

Managing upstream and downstream activities of HTM.

Using HTA tools to build an effective business case.

Who benefits?

Although it has a market access focus, it includes any person involved in introducing new health technologies to the market, including Chief Executives, Business Unit Managers, Product Managers, Marketing Managers and Market Access Managers.

Let BRANDTECH help you and your Teams

Develop market access strategies to ensure your success in the market.