Developing Market Access Strategies
Policy makers have a responsibility to ensure equitable access to healthcare by the country’s population, while balancing available resources.
Healthcare suppliers may find introducing new health technologies into the South African healthcare market a daunting task, given the growing and sometimes complex expectations by payers and policy makers required to satisfy their requirements for health technology assessment (HTA) and reimbursement decision making.
Simply having medical device registration and approval (e.g. FDA and CE marks), critical quality, safety and efficacy requirements, (now in South African law), might grant authorisation for market access but are no longer enough to guarantee adoption or reimbursement of that technology.
Policy makers and future funders demand more!
Topics covered by BRANDTECH may include:
Although it has a market access focus, it includes any person involved in introducing new health technologies to the market, including Chief Executives, Business Unit Managers, Product Managers, Marketing Managers and Market Access Managers.
Let BRANDTECH help you and your Teams
Develop market access strategies to ensure your success in the market.